goji

Goji (GO-jee)
A common name for the small, red berry of the Lycium barbarum plant, also known as wolfberry. Gojis grow on a thorny perennial bush, and are indigenous to the difficult terrains of the Himalayan mountain range, China and Mongolia. Asian herbal medicine has used goji for several millenniums, but only recently have Western cultures “discovered” the power of this remarkable food. Often coined as “red diamonds” on the Asian market, the goji berry has long been regarded as one of the most nutrient-rich superfoods on the planet; promoting greater health, vitality, longevity, energy, and stamina. Western societies’ increased awareness of the goji berries potency has stimulated scientific research into the gojis’ potential health benefits. Indeed this special berry has a remarkable nutritional profile and is now among the most highly sought-after superfoods.

Goji Power
The goji berry offers an exceptional balance of daily macronutrients: containing carbohydrates, high-quality protein, healthy fat, and soluble fiber. The goji’s solid plant-based protein is packed with 18 amino acids, including all 8 essential amino acids, which is 10% of the fruits composition. Full of free-radical-devouring antioxidants used to support the immune system and promote longevity, the goji is also rich in vitamin A and C, and possess over 20 trace minerals and vitamins including zinc, iron, phosphorus, riboflavin (B2), vitamin E, and carotenoids which include beta-carotene. Per ounce goji’s contains more vitamin C than oranges, more beta carotene than carrots, and more iron than soybeans or spinach.